While in Dublin we
were able to visit the Guinness factory. For some reason I expected a
minimalistic factory where you got a quick tour and learned to pour your own
Guinness. However, this couldn’t be father from the truth. The factory is seven
stories and guides you through the brewing process with bold graphics and
modern designs. From a tasting room to an aroma room Guinness tries to
capitalize on all of your senses. They used a thick sans serif type for the
majority of their signs, giving an old brand a modern twist. Guinness wastes no expense showing tourists
that they are Ireland’s best.
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