Color at Ascot (GrC)

With an event so large, the branding that is associated with Ascot must meet the prestige. This year, the primary color Ascot used in its branding was a deep royal blue. This blue was the base that Ascot branding was based off of. The Modern British Classic poster played with the blue shade making it more of an aqua and adding a pop of purple. These colors work well together because they both belong to the same triad of yellow, aqua and violet. Additionally, the poster creates contrast by mixing a script and sans serif typeface. By choosing a color that could be easily manipulated, Ascot was able to create cohesive and elegant branding.